Annual Amazon Prime Day ends; is the glory days over?

Prime Day, a 48-hour-long shopping event by Amazon, came to an end early this morning.

Even as Amazon steps up its efforts,"buy right, not buy expensive" and "refuse to lose money on deals"have become the psychological description of most consumers and sellers.

Is Prime Day losing its heat? In fact, the significant polarization can be felt from the inventory preparation of many seller friends two months ago. The minority of new and big sellers who are looking forward to this event may only be a few, while most sellers are participating with the mentality of clearing inventory or taking it easy, with fewer of the bustling scenes of overtime meetings and cheering in previous years.

Looking at the results of the past two days, some sellers say that their sales have increased several times compared to usual for the first time participating; some sellers say that they have no orders even if they press F5 repeatedly; some sellers say that they don't see an increase in orders, and their ACOS has penetrated the stratosphere. However, it still proves the old saying that those who sell well are always restocking, and those who don't sell are always clearing out inventory. In short, some are happy and some are worried.

Whether it's陪 running or reaching the expected goal, sellers need to adjust their mentality, pay attention to the protection of product links, and be prepared for restocking. After all, the peak season of the second half of the year has just begun, and no one knows how this year will end. After all, the second half of the year is the best time to make a profit.

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